Are you ready to bring in consistent clients through
Curious, Confident Conversations
The only program that teaches you how to build  the right relationships so you can bring in and keep your dream clients.
Does this sound familiar?
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The pressure is on to find your next clients… but even after 7 years in school, no one taught you how.
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You’re always scrambling between an endless number of networking events, but you never walk away with a new client.
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You’re always drowning in so much work that you never have time for client development.
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Even when a potential client is right in front of you, you have no idea what to say.
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After working on an email for hours you finally hit ‘sent’ just to… hear nothing back.

Are you ready to change the story?
We build confidence by teaching you how to approach, start and end conversations with clients.
Welcome to The Client Conversation Lab:
The #1 program that teaches you the skills you need to start building relationships so you’ll never have to wonder where your next client is coming from.
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"I don't know if your clients share their big victories with you, but I just had a huge one and it was 100 percent because of you!"
– BizDeb Member


Hi I'm Deb,

I practiced law for 15 years. Believe me, I know the drama that comes along with everyone trying to grab the next client. I saw so many colleagues exhausted, scrambling, overworked, and still not knowing where--or how--to find clients.

I never got into this game. Because I knew something all along that a lot of people didn’t: That our stories matter. My mother taught me to create a space to hear people tell their stories so we know what they really want, and my history degree from the University of Michigan showed me how to use this to frame ideas. Curious conversations are the game changer.


Through all my years of practicing, and over a decade coaching and consulting for lawyers, small business owners, professional service providers, I’ve learned a few things. But one thing I’ve seen time and time again is that people often fail because they don’t know how to have engaged, meaningful conversations with the right people.

But it doesn’t have to be this way.

That’s why I created The Client Conversation Lab. To teach you the strategies and skills to get you into the right conversations and make sure you know exactly what to say. Every time.

The truth is that people want to work with real people, even for the complicated stuff. People don’t want to work with a robot. They don’t want to hear your boring, memorized sales pitch. They want to know you. But more importantly, they want to be seen, heard, and known themselves.

Waiting for the right client conversations to come to you is not a sustainable business development strategy. The Conversation Lab will show you exactly how to take control of your client strategy and start seeing real results.

What’s Included in The Conversation Lab?
8 Weeks of Live Training:
In these live weekly sessions, you’ll  learn proven strategies from how to start the conversations, what to say, and next steps you need to take. This isn’t fluff: you’ll get real, actionable steps that you can start implementing immediately.
Build a Conversation Portfolio:
In these live weekly sessions, you’ll  learn proven strategies from how to start the conversations, what to say, and next steps you need to take. This isn’t fluff: you’ll get real, actionable steps that you can start implementing immediately.
Intentional Listening Strategies:
You won’t learn much from a conversation by talking. This program will teach you how to actually listen and ask great questions that uncover people’s needs and challenges so you can help find ways to overcome them.
Interactive Practice:
You won’t learn much from a conversation by talking. This program will teach you how to actually listen and ask great questions that uncover people’s needs and challenges so you can help find ways to overcome them.
What to Say:
You’ll learn the structure of great conversations and exactly what you need to say at each point. When you show up curious and prepared for conversations, amazing things will happen.
Don’t just take it from me..
“The best part of working with Deb is her generous spirit and almost uncanny knack for knowing when to gently encourage you, and when to hold your feet to the fire. Her ability to connect people to others and resources with laser sharp focus.”
– Alison Patterson, Patterson Philanthropic Consultants

“Joining the program is all about building momentum. Each step capitalizes on the next. Perfect is the enemy of progress. Deb broke me out of the ruts that were holding me back and I know that this time next year, the practice will be almost unrecognizable from where it was when I started.”
– Kirsten Schroeder Larsen, Attorney
This program will teach you the skills you need to use conversations to get clients. And the practice it takes to master them.
Would you do this?
Walk into a networking event, go up to the first person you see, and demand that they hire you. 
Walk into a networking event, go up to the first person you see, and demand that they hire you. 
What about this?
Stand in line outside of your favorite grocery store, throwing your business card at every person that walks in while yelling “Hire me!”
Nope.
You wouldn’t do either of these things. Here’s what you would do...
Work your way into conversations, start to build a relationship with people. You learn about them and let them learn about you.

You share a laugh with people, make a connection, and find out what they’re working on. You use this time to build rapport.

If you wouldn’t go up to people and demand they hire you at a networking event or at a grocery store, why would the process be any different when you want to get in front of really great clients?
It is Not.
You start by building rapport, get into real discussions, share valuable knowledge, and keep the relationship going after the conversation is over.
The Conversation Lab gives you a conversation strategy that will consistently build real relationships.
"I already reached out to a few contacts using a version of the script and have 2 calls set up this week with potential clients. Yay!"
– BizDeb Participant
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